I’M A FIRM BELIEVER THAT SCATTERED THOUGHTS AND PRIORITIES LEAD TO SCATTERED RESULTS.
This mirrored a recent strategy call I had with a prospective client who expressed concern and frustration over the slow quarter she was having in her business. If you’ve been in business long enough, you can instantly empathize and relate to what she was feeling.
During our discussion, I learned that she had a significant sales & revenue gap that she needed to close. Or she would miss the entire quarter. If that happened, she would put herself (and her business) in the position of playing catch-up for the next seven months. It would be an uphill battle.
The first question I asked was…. “What are you currently focusing on?”
…. then I heard a long list of plans, actions, and launch ideas.
My response to her was….
…….what is the single most important action you could focus on to turn things around?
What is the one obstacle (if we could remove it) that would move you and your business forward?
And then the conversation took off.
“Because It’s not about doing more or adding multiple priorities to solve business challenges. It’s about focusing on the right priority and committing to it fully. By doing this, you can unlock the “power of one”, gain momentum, and drastically change your business results in less than 30 days.”
Here are the challenges she was facing:
- Sales and revenue were off pace and behind for the quarter
- The staffing budget was maxed out for the month (no overtime)
- The marketing and promotion budget had to remain flat (no incremental spending)
After coaching and shifting her focus, here are the results she delivered by focusing on the….POWER OF ONE.
Results delivered ….
+42% Increase in sales
+38% Increase in profit
+4.5 hours saved per week
$0.00 overtime for VA and support team
-17% reduction in expenses
And she delivered that without launching anything new. It was accomplished by leveraging her existing products & services.
You can experience a transformative shift in your business results in less than 30 days by harnessing the “Power of One”. You just need to follow this framework.
PRIORITIZE
Focus On One Priority (and Choose the Right Priority)
- Choose the opportunity with the highest impact while focusing on what’s realistic and doable in the
- time allotted.
- Don’t assume the best idea is the one that’s new and shiny (it doesn’t have to be a new launch to
- deliver maximum impact).
- Streamline your efforts (constantly juggling multiple priorities leads you to scatter your thoughts,
- time, and resources). And that leads to scattered and less-than-desirable results.
- Channel your energy, resources, and expertise against one powerful opportunity.
Commit and Decide (I mean really decide!!!)
- Ensure that your mindset, actions, and behaviors are in lockstep, aligned, and moving in the same
- direction.
- Resist the urge to second guess yourself, add work back to your plate, or constantly reexamine
- decisions you’ve already made.
- Make sure your priority gets the time and resources it needs to succeed.
Eliminate Distractions
- Eliminate non-essential tasks and the potential for confusion by streamlining your efforts.
- Avoid falling back into the trap of overwhelming yourself with a lengthy to-do list or distracting
- yourself with busy work.
- Focus on a single goal and you’ll maximize your productivity, leading to faster and more substantial results.
KEY QUESTIONS:
- What is the one priority you should focus on in the next 30 days that would have the highest impact on your business?
- What is the “one action” you need to take after you decide to commit to it?
- Which distractions would derail your progress and take your attention away that you need to
- proactively address?
- How will you align core work processes (e.g. offer, social media, marketing, messaging, email
- newsletter, etc.) against this one goal?
- What decision do you need to make? What are you deciding to do?
STRATEGIZE – DOWNLOAD “The Power of One” PDF and develop your plan using the framework.
MAXIMIZE – DOWNLOAD “The Power of One” PDF and develop your plan using the framework.
So, here’s my challenge to you. Choose one priority that you know will have the biggest impact on your business results. And commit to it fully for the next 30 days. Measure your progress along the way and see how much of a difference it can make.
If you’re ready for a transformative shift in your business, the two most important actions you can take right now are to DECIDE and COMMIT.
Decide that you will make a tremendous impact on your business in the next 30 days. And commit to getting the support you need to make it a reality.
You’ll become highly successful as a business owner when you have the ability to act on a singular focus and the “power of one” to explode business growth.
You’ll deliver more cohesive and aligned results when every aspect of your business is working toward a common goal and purpose.
